Kishore Biyani, the retail baron, seems ready to smoke the peace pipe with suppliers with whom he has been at loggerheads for the past few months. The move comes at a time when some of his recently launched private-label product categories are outselling those of multinational rivals such as Nestle.The founder of Future Group of retail chains including Food Bazaar and Pantaloon recently launched a series of in-house value-for-money consumer products.
Hooked to their computers, young Indian gamers are getting good enough to compete in the World Cyber Games.
Indians might have emerged as the new hope for the world travel and tourism industry, but they seem to be giving a miss to the month-long Beijing Olympics slated to begin next month.
Interestingly, the ad also takes the Shahrukh Khan versus Aamir Khan rivalry to another level. Previously, the two stars battled over Pepsi and Coke, then Toyota and Hyundai, and now Nokia and Samsung. So will 2008 belong to SRK or Aamir?
In the last two rounds of the Nielsen Global Online Consumer Survey, both India and the world witnessed dips in confidence. Now in the face of the ever-worsening economic environment, marked by rising inflation and interest rates, the subprime and credit crises, and fickle stock markets, shoulders have begun to droop in India and abroad.
As a slowdown looms, Indians remain optimistic, albeit cautiously so. The survey is the largest bi-annual study of its kind. The April round covered 28,253 Internet users in 51 markets. The previous leg was conducted on 26,000 people across 48 countries.
The burger giant hopes to open new vistas by coming to your doorstep.
As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Vodafone brings back the 'ambassador pug' to advertise its customer care services. This is the third dog after Spikey and Chika being used for Vodafone and Hutch campaigns respectively. The pug brings a likeability factor to the brand irrespective of the fact whether you are a customer or not. Hutch had a positive brand image and to make sure that it continued the effective use of the dog was extremely pivotal for the transition. The pug is an integral part of communication.
No more countdowns, no more artistes - television's music channels have rescinded their niche for non-music reality shows.
Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
The calender aims to boost fashion and tourism in India.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
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